Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...

You Can Now Hide Ads In Google Search, But You Have to See Them First A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish them ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

Google Search's superpower has always been its ability to convert: detecting when a query has commercial intent and serving a relevant, high-quality ad to ready-to-buy shoppers. Yet, while advertisers ...