Ad Age

Marketing VR—3 virtual reality trends brands should know about as it gains popularity

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...
Streaming Media Magazine

VR and Brands: Be Willing to Experiment, Willing to Fail

Virtual reality and 360-degree video is a new and scary place, but brands are lining up to jump in. That's why a VidCon 2016 session on VR and brands was standing room only. Brand and agency marketers ...
Streaming Media Magazine

VR Brand Advertising Works and Here's the Proof: USA Today

USA Today has taken an early lead in branded virtual reality (VR) video creation, and it has a message for brands and agencies: VR works. Done right, VR drives shares, brand lift, and engagement. It ...
The Drum

4 brands bringing VR and AR experiences to real-world commerce

Using apps to deliver additional content and access in a buying journey, including virtual try-on (VTO) with virtual reality (VR) and augmented reality (AR) technology, is an integral part of the ...
Gameranx

There Just Might Be An Xbox Brand VR Headset On The Way

VR headsets has been one of the newest and semi popular ways of playing video games, especially with the newest releases of the PSVR2 which released in February 2023, and the Meta Quest 3 which ...