Overview: Digital marketing books explain long-term strategy instead of short-lived tricks.Strong marketing relies on clarity, trust, and understanding human be ...

Opinions expressed by Entrepreneur contributors are their own. A business needs to have a strong online presence these days if its leaders want to be competitive — there is no way around that rule.

Search engine optimization (SEO) is a valuable form of digital marketing. Ranking in the search engine results pages (SERP) for your desired niche keywords can result in more web traffic, which can ...

Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she's in the shower singing ...