Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

With AI rapidly altering the creative careers of the global community, the Asian Academy of Film and Television (AAFT) is launching the AI-Integrated M.Sc in Game Design and Development, a ...

Adam Doud is a freelance journalist, product reviewer, and editor based in Chicago, Illinois. Adam has bylines at a number of ...

You could explore exciting stuff like Augmented Reality (AR) and Virtual Reality (VR). Think about how AR is used in games or ...

Every game is the result of thousands of choices. Some of these choices are creative, some technical, and some concern the ...

An origami-inspired haptic ring for VR called OriRing weighs 18 grams and can push back with up to 6.5 N. It senses pressing ...

To this day, animal testing remains one of the most controversial issues in animal rights. Activists have been fighting ...

A firsthand look at how Neurova Labs is tackling PTSD - with just a headset.

North America held a dominant market position, capturing more than a 41.62% share, holding USD 1.50 billion in revenue.

The Army has already begun some "virtual reality" training—using VR headsets to prepare soldiers to operate vehicles without ...

Across industrial sectors, the way humans interact with machines, data, and complex systems is rapidly changing. Virtual ...