Baller League’s decision to discontinue its German series has raised questions over the six-a-side indoor football property’s ...

Ford has signed as the new ‘Official Vehicle’ of the LPGA Tour, consolidating the US car brand’s return to a sport which has ...

NBC parent company Comcast’s leadership remains optimistic about sports investments, despite streaming service Peacock posting a $552m (€463m) loss in the fourth quarter of 2025.

WSC Sports, the AI-powered video content company, has expanded in the sponsorship activation space by acquiring Partnerbrite, ...

Williams F1 has secured US financial services company BNY to continue its recent run of sponsor signings.

Italian sportswear firm Macron has filed a legal claim against English Football League (EFL) club Blackburn Rovers over an alleged breach of contract.

Live coverage of Peru’s Liga 1 will be available across all major pay-TV and streaming platforms in the country after an 11th ...

Entertainment and ticketing company Live Nation is to market the naming rights to the Estadio Monumental after striking a 10-year deal with River Plate, one of Argentina’s leading football clubs.

Pay-television broadcaster Wowow is close to renewing its exclusive media rights in Japan to Uefa club competitions for the ...

MSC Cruises is in advanced talks with the America’s Cup Partnership (ACP) to extend its global sponsorship of the sailing ...

Dyn has stepped up its commitment to handball in Germany and the wider DACH region by acquiring exclusive rights to the European Handball Federation’s men’s and women’s Champions Leagues and ...

A corporate logo is to adorn the sleeve of the famous Chicago White Sox pinstripe for the first time after the MLB team ...